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Found on the road · Written by hand · Posted
Only a few in the shop at any time
We write it in your words and post it for you · Free
Posted worldwide
Added to basket

Est. 2024 · Reykjavík, Iceland

Parfum
from the edge
of the world.

ROMA does not draw the cards. She finds them on her travels and brings only a few home. Each one is chosen, written in ink if you ask, and posted. When a card is gone, it is gone.

Shop the collection Send one for me
Northern LightFound in Iceland
SukienniceFound in Kraków
ReynisdrangarFound in Vík
FewIn the shop at once
Hand-pickedOn the road
InkWritten by Sara
PostedFrom the studio
Scroll
Hand-picked

Collected on the road and chosen one by one. Nothing is restocked.

Only a few

A handful in the shop at any time. That is what makes them special.

Posted worldwide

Written, stamped and sent. UK and EU in 5-9 days, farther in 8-14.

Written by hand

Tell us what to say. Sara writes it in ink and posts it for you.

On the roadReykjavík

Our story

Found on the road, posted by hand.

Kartka is how ROMA sends a place to someone. She does not draw the postcards. She collects them - in kiosks, museum shops, railway stations - while travelling, and brings only a few home.

Each card is hand-picked. There are never many in the shop at once. When a card is gone, it is gone, and the next one will have come from somewhere else.

Then she writes. Your words, in ink, in her hand. And she posts it, so it arrives as a letter from the road.

And if you'd rather I wrote it, just tell me what to say.

Collections

Where they come from

Cards picked up in kiosks, museum shops and station halls. Only a few of each place at a time.

Found in Iceland

The Iceland Series

Kirkjufell, Vestrahorn, the black sand at Reynisfjara, a kiosk in Vík. Cards picked up on the south coast and the west, a few at a time.

Shop Iceland

Found in Poland

The Poland Series

Kraków rooftops, the Tatras in June, a stall near the Cloth Hall.

Shop Poland

A handful together

Small bundles

A few cards chosen to be sent as a set, with envelopes.

Shop bundles

The process

Four steps, from the road

From a stall in another country to a letterbox. Usually about nine days.

01

Found

Sara collects postcards on her travels - never in bulk, never to order. If it does not earn a place in the bag, it stays on the rack.

Complimentary service

We'll write it, and post it for you.

Choose a card she has already found, tell us what you'd like it to say and where it's going. Sara writes it by hand in ink and posts it - so it arrives as a letter, with no price anywhere on it.

  • Up to 240 characters, written in ink in Sara's hand
  • Choose the posting date - Valentine's, a birthday, an anniversary
  • Gift-safe: no invoice, no pricing, nothing that gives you away
  • A photograph of the finished card is emailed to you before it goes
Choose a card to send
Kartka · Reykjavík

Dziadku,

The light here in February is

the colour you always described.

I found this for you. Thirty-one days

until I'm home.

 

Twoja, C. ✦

Pan J. Kowalski
ul. Floriańska 14 / 3
31-019 Kraków, Polska

From the post

What arrives in the post

“

I framed it. That is the honest review - I bought a postcard and then I framed it. It felt chosen, not stocked.

HM
Hannah M.Edinburgh, United Kingdom
“

I used the write-it-for-me service for my grandmother's ninetieth. She rang me in tears because it had a stamp from the road and she thought I'd flown there.

PW
Piotr W.Wrocław, Poland
“

Arrived in nine days to Melbourne, in a rigid envelope. Everything about it feels deliberate - as if someone had actually picked it up somewhere.

TN
Thomas N.Melbourne, Australia

Journal

From the desk

Notes on the places, the paper, and the long business of posting things.

14 February 2026

A kiosk in Vík

Why most of the rack comes home empty, and the one card that didn't.

28 January 2026

Reykjavík to Kraków

The route a card actually takes, and why it sometimes goes via Copenhagen.

9 December 2025

Why only a few

Keeping the shop small is the whole idea. Here is how a card earns a place.

Stay in touch

When new cards come in from the road

There are never many, and they do sell. Subscribers hear first when Sara is back with a handful. One email a month, no more.

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The desk

Reykjavík

Hverfisgata 42 101 Reykjavík, Iceland

The post

A few times a week

Cards go out after they are written. UK and EU in 5-9 days, farther in 8-14.

Write

The studio

Not a shopfront - a desk. Send a note if a card, a posting date, or a wholesale enquiry needs a person.